亚博体亚博欧冠赞助商

"Differentiation" and "brand creation" to be the "leader" in relay industry

In recent years, due to the good development of the world economy and the strong development of China's economy, China's efforts in infrastructure construction have continued unabated, promoting the application of relays in the fields of communication, equipment and devices, automobiles, etc., and the rapid penetration and integration of sensing technology, microelectronics, optoelectronics and computer technology into the traditional electromechanical relay relay It also provides new opportunities and new development modes of production.

Technical experts in the domestic electronic industry believe that due to the gradual improvement of people's living standards and the generally favorable international consumer market, the production, sales and application of domestic commercial relays are in a steady growth trend. In this field, except for a small number of high-end markets occupied by foreign capital and joint ventures, most of them are carved up by domestic enterprises, and the competition is becoming increasingly fierce. Although the market capacity continues to expand and the demand is strong, due to the excess production capacity, the "herd effect" makes the product homogeneity of enterprises and stimulates the "price war" more intense.

"For example, there are nearly a hundred manufacturers of electromagnetic relays used only in air conditioners and microwave ovens. As a result, the output is increasing and the price is getting lower and lower. Moreover, due to the price reduction of the whole machine manufacturers and the rise of material and labor costs, the profits are getting thinner and thinner. The homogenization of products in the domestic relay industry is on the verge of collapse. Hundreds of enterprises are paying close attention to it In the application of home appliances, the high-end application market is handed over to foreign-funded enterprises, which makes people anxious and distressed. The only way for domestic relay manufacturers to break through the bottleneck is to overcome homogenization by differentiation and form core competitiveness

However, our country relay The level of independent intellectual property rights owned by the industry is very limited, and the products and technologies with patent rights are not very satisfactory. In addition, with the passage of time, the technologies and products introduced by some enterprises through joint ventures in the last century have become increasingly backward. More and more enterprises have been relying on the industrial pattern of "imitation" and "introduction of imitation" in technology, which makes the relay in China The industry's technical standards fall behind others or follow suit, and lose the "right to speak" and "initiative" in technical standards. Guo Hangli believes that in the so-called "differentiation" and "brand creation", enterprises should make great efforts in technological innovation and form new technologies and standards with independent intellectual property rights.

actually, relay In order to solve the problem of "differentiated" production, we should first segment the market and find the right position. In order to expand the new application market and break the current situation of sales downturn, we should make use of our rich experience and comparative advantages to find a breakthrough, avoid others' sharp edges, and seek development opportunities, so as to improve the innovative optical control relay and relay automatic monitoring diagnosis and remote control technology, so as to maintain and expand the development space of the enterprise.

about relay For the innovation and development of technology, enterprises with innovation ability should fully study the market development trend of the industry, grasp the technical development direction of the whole machine factory, actively participate in the pre research of its products and technology, and provide support for its core technology. Especially in the fields of communication, automobile, mobile phone and other fields, the enterprises with strong technology research and development ability in the industry should actively impact on high-end relay products through cooperation and cooperation, and improve the supporting ability, and take the research of high-end products and their technologies as the most important goal and direction at present.